Reset your life & business.

Coaching for the stuck and tired who want clarity, energy, and direction.

Reset coaching message – You’re overdue for a reset with The Identity Project

You're overdue for a reset.

Mindset hacks. Better habits. Proven strategies. Always another way to be more of this. Less of that.

But beneath all that pressure is what’s already there: Your strengths. Your pace. Your personality.

What if proving, pushing, running are the real distractions?

A true reset starts by clearing what doesn’t belong.

Become a Founding Member

Join the waitlist for early access to coaching, tools, and spaces we’re creating together.

Founding coaching rates for professionals ready to reset their direction with focused support.

Early previews of The Identity Journal. The workbook that helps you build a life and business that fits.

Priority entry to the Exchange Group, where entrepreneurs share expertise, collaborate, and create opportunities together.

Annemiek Dunhof – founder and coach of The Identity Project, identity before strategy

Meet your coach

My first business burned me out. On the outside it looked like freedom. Inside, it was pressure and exhaustion.

So I dismantled the rules I thought I had to follow, studied coaching psychology, and built systems that support the person behind the work.

Since 2021, I’ve coached entrepreneurs and professionals across industries to do the same; creating lives and businesses that don’t drain them, but sustain who they truly are.

That’s what The Identity Project is about: identity before strategy.

Find what you actually want to wake up for. Build a life and business that are unmistakably yours.

“Her knowledge is crazy wide. She mixes strategy, psychology, and her own life experience all in one session.”

- Cristina

“She helps you see yourself, like really see yourself. And then you actually dare to step into it. For me that was huge.”

- Kathy

She makes the complicated things so simple, suddenly it’s clear and doable. I stopped overthinking.”

- Angelica

"I feel lighter about my tasks. Clearer in my business model. It’s become easier for me to make decisions."

- Lisa

Got a mate burning out?

Let them know we’re here. Share this with someone who needs a reset.

The Identity Project logo – reset life and business on your terms

Start your project

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The Identity Project logo – reset life and business on your terms